About

The short version: we buy media. It's what we know, and it's all we do.

Story

AJ Hocevar, founder of Westside Digital

Westside Digital was founded in 2017 by AJ Hocevar. AJ got his start at Yahoo in 2011, working his way from ad operations up to running some of the biggest accounts there. Six years inside a place like that teaches you how media really gets bought.

In 2017, he left Yahoo and started Westside Digital here in Denver. The company began in search arbitrage, buying traffic with our own money and monetizing it through search. That is still our moneymaker today. When it's your own cash on the line, you learn fast what works and what doesn't.

Since then, we have bought over $120M in paid media, at times spending over $1M a month. Along the way, we built a team of 10 people who do nothing but buy ads. That same team now buys for our clients too, from local companies just getting off the ground to health companies valued over $100M. We also drive leads for businesses that would rather be closing deals than buying traffic.

When you talk to us, you talk to the people in your ad account. No account managers relaying messages and no handoffs. The people on the call are the people doing the work.

Numbers
15+ Years
Buying Media
$120M+
Ad Spend Managed Since 2017
$1M+
Monthly Buying Scale At Peak
2011
Started At Yahoo

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